At iCLOTHING, we’re taking on a sustainable state of mind. Our curated collection of Spring sustainables go beyond muted basics and features fresh and ultra-femme prints in gorgeous eco-friendly materials. Sustainable fashion doesn't have to be stern and we're here to debunk any sartorial prejudices against sustainable style! Our Spring-Summer sustainable line includes pieces that can easily be integrated with the rest of our SS 2020 collection or be incorporated with your existing capsule wardrobe of chicness.Eco-friendly materials mean that the amount of natural resources used during its production is greatly reduced. Last year, we had the joy of introducing sustainable brand, Aware, by one of our beloved brands, Vero Moda, to the iCLOTHING family. Aware boasts items composed of upcycled cottons, wools, and energy-efficient synthetic blends. Aware's upcycled fabrics are produced from manufacturing the waste of leftover scraps or unsold products made of cottons, wools, and polyblends. Upcycling these types of textiles helps reduce the waste of natural resources (such as water) that would otherwise be required for new production of such fabrics.Another iCLOTHING brand that has taken the course that advocates the recycled, the reborn and the refashioned is Pieces. Pieces' production is heavily in cahoots with the Better Cotton Initiative. Their line of sustainable denims is a favourite at HQ! Thoughtful textile production considerably reduces not only the carbon footprint that would have been required to send off fabric waste but also contribute significantly to the fashion industry’s effort to moderate and, eventually, diminish fabric waste. Their progressive methods in eco-textile production offer a solution to a more sustainable fibre option that iCLOTHING is ready to embrace. Other iCLOTHING brands that have since joined the positive mission for sustainable fashion include Noisy May, Only, Villa and our maternity line, Mamalicious.

Tempted to start investing in those easy, lightweight SS looks but afraid the weather isn’t ready for it yet? Outsmart the weather with playful layering. Shake things up for the mid-season with our curated separates collection that you’ll be reaching for all year long. The key for treating yourself to Spring separates early is layering! Layering allows every purchase now to become a durable investment for later. Critical for chilly and mid-season styling, layering is somewhere between an art and a science. It takes real skill and confidence to pull off. We’re here to share some of our faithful tips and tricks on how to elevate your warmth but, more importantly, do it with style power.At iCLOTHING HQ, we are constantly experimenting and exploring new combinations and techniques on how to achieve the ultimate layered formula. The results remain consistent and confirm: you can layer without sacrificing style. Layering does not equate to a hefty look.

Resolutions and ReinventionWe’ve finally gotten to that stretch of the year where the jackpot question on everyone’s lips is “What are you doing New Year’s Eve?” but let’s be honest, at iClothing HQ, we know the more important question is “What are you WEARING New Year’s Eve?”. No matter what you’re doing this New Year’s Eve or how you plan to ring in 2020, dress to impress yourself. Here’s a little help on some inspiration for finding that perfect look to end the decade in.

Werk at work.Christmas is coming and celebratory soirees are taking over everyone’s social calendars. This time of year can be demanding of your sartorial stamina. Selecting the right party look for any kind of social gathering can be energy-zapping but the trickiest of gatherings to navigate? The awkward office party. Lucky for the iClothing girl, we’ve strategised how to hone in on striking that perfect balance of a polished yet festive look.

Steal her look!We know the iClothing girl is alway on the go. Whether they are juggling a busy social calendar or basking in the joy of missing out, the iClothing girl always keeps it effortlessly chic. We’re taking a beat to deconstruct one of our favourite looks by social media style star, @ivona_moore. Knits, skirts and boots are the winning combo this winter!We took notes from this street-style look. Full-time fashionista and mother, in Ivona we trust to show us how to do a fresh take on winter warmers for a busy day in town.

You can't start a fire without a spark and iClothing has all the sparks and shimmer a person can dream of. Festive fashion awaits you at iClothing. Shine bright during the holiday season with our collection of scintillating embellishments and intricate details. Whether you’re looking for sultry silhouettes or slick tailoring, iClothing’s winter collection can help you set your look on party mode.The style synopsis for this season celebrates all things that glitter and glam.Err on the side of sophistication with the Kim Deep V dress with its accentuating wrap design and serious plunge neckline.

Party wear with flare!Hot girl summer may be over but that doesn’t mean you need to turn down the heat. Tis the season to adorn yourself in party wear. Whether you tend to lean towards something festive and scintillating or if your style gravitates more towards slick and sophisticated, iClothing’s A/W party wear guide has all the sartorial solutions for your celebratory needs.

Your solutions for coats and jackets this autumn/winter.

At iCLOTHING, we are all about the wrap dress. They are so comfy, versatile and suit all shapes and sizes (what's not to love?), so here's what you need to know about what's hot in the world of wrap dresses this A/W.